In 1967, south-east of the town of Arusha in Tanzania, a chunk of translucent rock was found. Gemologists were fascinated by its blue-purple hue and discovered that it was not sapphire, as its finder had initially suggested. The colour was more violet and the...
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Follow AlongTHE DIAMOND – ENDURING SYMBOL OF LOVE
The Diamond Enduring Symbol of Love - Until the 15th century only kings wore diamonds as a symbol of strength, courage and invincibility. Over the centuries, however, the diamond acquired its unique status as the ultimate gift of love. Indeed, it was said that Cupid's...
WHY DIAMONDS ARE SO VALUABLE
Why Diamonds are so valuable - Anything extremely rare is also precious. Diamonds, formed thousands of years ago, are rare in that only a few survived the journey from the depths of the earth to reach the earth's surface. Indeed, you may be surprised to learn that...
INTERESTING FACTS ABOUT DIAMONDS
The ancient Greeks believed that diamonds were splinters of stars fallen to the earth. It was even said by some that diamonds were the tears of the gods. Another legend has it that there was an inaccessible valley in Central Asia carpeted with diamonds. It was said to...
CARE FOR YOUR DIAMONDS
Diamonds do need care to keep them at their brilliant best. A clean diamond not only reflects light better, but actually looks bigger than one that's been "dulled" by skin oils, soap, cosmetics and cooking grease. Diamonds have an affinity for grease and should be...
CUT EXPLANATION
Cut - Explanation - Cut refers to the angles and proportions of a diamond, not the shape. It is the only one of the 4C's that is influenced by the human hand. Diamond cutting requires great skill and training. The cutter must polish tiny surfaces known as facets onto...





