Precious platinum is the perfect choice for men and women of today. It is beautiful, versatile and elegant, yet it has hidden strength and resilience. Platinum is pure, rare and eternal. It has a brilliant white sheen and is hypoallergenic and therefore kind to the skin. Choosing platinum is the perfect way to express your own individuality, strength and style. Platinum and palladium, its sister metal, are natural white metals in contrast to “white gold” which is actually grey and an alloy of pure gold, nickel, silver and palladium.
Since platinum is generally 95% pure, it does not tarnish or fade and keeps it’s looks for a lifetime. Platinum is naturally white and denser than gold so a piece of platinum jewellery weighs over a third more than the same piece made of 18 carat gold. Platinum is also 30 times rarer than gold and the process of making a piece of platinum jewellery requires a higher level of craftsmanship. It’s rarity makes it exclusive and distinctive – a celebration of your individuality, a symbol of things eternal. The stamp on platinum jewellery is Pt.
They say jewellery should tell a story about the person who is wearing it. At Francois Jewellers, we always strive to give you that personal touch when you walk into our store.