GOLD MAY BE GOOD BUT PLATINUM IS BETTER!

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Flourishing a platinum credit card gives you undisputed bragging rights. While gold may be good, Platinum is better. And this is true too when it comes to making a statement with the jewellery that you wear. Today, with the help of craftsmen from Francois Jewellers, you will be able to wear your selected Platinum jewellery with understated flair.

Platinum is an extremely rare white precious metal. It is so much rarer than gold that all the Platinum that ever mined in the world could fit into one house, we are told. Also known as Rich Man’s Gold, Platinum is the precious metal of choice for jewellery because of its appealing lustre, its strength and its resistance to tarnishing.

Platinum has its origins in nobility and affluence.Its noble and rich history dates back to ancient Egypt where it was used to adorn the famous Casket of Thebes. Platinum made its first appearance in jewellery was at the court of Louis XVI of Francein the 1700s.Louis Cartier was responsiblefor introducing Platinum as a precious metal in modern-day jewellery. He was regarded by King Edward VII of England as the “jeweller of kings and the king of jewellers”.

Because of its wonderful lustre and resistance to tarnishing Platinum is a desirable white precious metal in the use of precious gemstone settings such as diamonds, emeralds and rubies. The metal also tolerates extreme changes in temperature, giving it much better longevity qualities than other metals such as gold.

Interesting Facts about Platinum
1. Pure Platinum

The Platinum content in Blue Nile is 95%.

2. Rare Platinum

Platinum is said to be threefold rarer than gold. There are 2700 tons of gold mined each year for jewellery compared with 88 tons of Platinum.

3. Colour-fast Platinum

Platinum retains its clarity forever, never changing or fading in colour.

4. Long-Life Platinum

Over time, the metal develops a deep lustre or patina. This is highly desired in the jewellery trade.

5. Secure and Safe Platinum

Platinum is a strong metal so clasps and prongs securing gemstones remain intact. This strength and resistance to tarnishing keep precious stones safely tucked into their settings.

6. Hypoallergenic Platinum

Platinum has hypoallergenic qualities, making it an ideal choice for people suffering from allergic reactions to other precious metals.

7. Non-Corrosive Platinum

Platinum resists tarnishing.

8. Special-Feeling Platinum

Platinum feels special because it is heavier than gold.

9. Durable Platinum

Platinum’s density makes it hard-wearing.

10. Lasting Love Symbol Platinum

Platinum is the ultimate symbol of lasting love.

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